Summer care. Pioneering sun protection technology – Super Express




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Ten years, more than 65 studies, 6 published scientific papers and 25 pending patents – this is all it takes to develop groundbreaking solutions in the field of sun protection. L’Oréal Research & Innovation launches UVMune 400 technology to better protect the skin against ultra-long UVA rays. This is L’Oréal’s biggest innovation in sun protection in 30 years. The new formula used in La Rache-Posay Anthelios’ products contains the innovative and patented filter MEXORYL 400. Cosmetics containing this groundbreaking ingredient are already available in Poland.

Global warming and increasingly higher temperatures raise concerns about the negative influence of the sun on our skin. The increasing incidence of skin cancer and increasing consumer awareness of the influence of solar radiation on its premature aging – as many as 80% of the signs of aging (discoloration and wrinkles) are caused by sun exposure1 – make sun protection with the The use of cosmetics with UV filters is not only used during the warm summer months, but has become part of daily care throughout the year.

Solar radiation consists of ultraviolet (UV) rays of different wavelengths. Although UVB rays (from 280 to 320 nm) are responsible for sunburn, they only account for 5% of UV radiation. The skin is exposed 20 times more to UVA radiation, which is responsible for 95% of the UV rays that reach the earth. This type of radiation is divided into short UVA (between 320 and 340 nm) and long UVA (between 340 and 400 nm). As much as 30% of UV radiation is in the last 20 nm of the spectrum, between 380 and 400 nm, which are ultra-long UVA rays. It is this substance that can penetrate even in cloudy conditions and through windows and is one of the main causes of skin aging. However, when combined with other UV rays, it can contribute to the development of skin cancer.

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Achievements of “green science” and the latest technologies for effective skin protection

The challenge for the L’Oréal scientists was to develop effective protection against ultra-long UVA rays. More than 65 studies were conducted during the development of the new Mexoryl 400 filter. Six scientific papers have been published: four on skin damage from long-term UVA radiation and the need to better protect the skin from UVA rays, and two on Mexoryl 400. In addition, 25 patents have been filed and the entire process took 10 years.

The work of L’Oréal Research & Innovation has been a spectacular success. UVMune 400 technology helps effectively counteract the effects of ultra-long UVA waves on the skin, including: oxidative stress, pigmentation, DNA damage, which may cause skin cancer risk, immune response disruption, photo-contamination damage and signs of photoaging such as wrinkles, loss of skin elasticity and discoloration.

L’Oréal’s Biggest Breakthrough in Sun Protection in 30 Years

The design of the Mexoryl 400 filter represents L’Oréal’s greatest advance in sun protection in 30 years and translates into an increase in the efficiency and quality of this filter with the unique UVMune 400 technology.

Developing a new sunscreen technology that would protect the skin from the broad spectrum of UVA radiation, which until now did not include ultra-long UV waves, was a major scientific challenge that our research and innovation teams successfully tackled. Ten years of research into the design of the Mexoryl 400 led to the creation of UVMune 400 technology, which provides effective protection against 30% of the sun’s UV radiation – the ultra-long UVA rays between 380 and 400 nm. This breakthrough allows us to deliver the missing sunscreen in L’Oréal history, protecting skin from even the sun’s most insidious and damaging effects. This premiere fits in perfectly with the Group’s approach to respond to important public health issues, said Beata Iwanienko, director for scientific, legislative and public affairs at L’Oréal Poland and the Baltic States.

Stronger sun protection in L’Oréal products already in Poland

Today, based on years of experience and the achievements of “green science”, the La Roche-Posay brand has introduced a new formula with the innovative and patented filter MEXORYL 400. The UVMune 400 sun protection product line, which covers a wide The spectrum of action, including long wavelength loss in the range 380nm to 400nm and protection against UVA and UVB radiation, is now available in Poland.

The technology used in La Roche-Posay sunscreen cosmetics makes the protection even more effective than before. UVMune 400 is a technology capable of providing broad photo protection across the broadest UV spectrum. La Roche-Posay is the first L’Oréal brand to introduce the UVMune 400 as part of the Anthelios franchise. A pioneer in sun protection for 30 years, La Roche-Posay has always been at the forefront of this field, partnering with renowned dermatologists to co-develop products that provide the highest, broadest and most comprehensive protection.

Anthelios UVMune 400 La Roche Posay is effective in protecting against deep cellular damage associated with signs of premature aging and counteracts DNA damage that can lead to skin cancer. Anthelios UVMune 400 is available in pharmacies as Invisible Fluid SPF50+ and Moisturizing Cream SPF50+.

A new dimension of responsibility – take care of your skin without forgetting the environment

Scientists in L’Oréal’s labs are constantly looking for ingredients and creating formulas that provide comprehensive sun protection and are environmentally friendly. Currently, 80% of the raw materials used in L’Oréal cosmetics are easily biodegradable, 59% are renewable, 34% are natural or of natural origin and 28% come from the so-called “Green chemistry”. The company’s commitments in the “L’Oréal for the Future” strategy are that by 2030 95% of ingredients will come from renewable plant sources, rich mineral resources or circular processes, and that up to 100% of the ingredients are environmentally friendly will be for the aquatic environment.

For more than 20 years, the Environmental Research Laboratory has been working to understand and continuously improve the effects of sunscreen products on the aquatic environment, and the formulas and UV filters used are tested to protect marine life. L’Oréal Research & Innovation, in collaboration with the Monaco Science Center, has developed a method to accurately assess the effects of sunscreen products on corals and published their findings regarding the absence of harmful effects of UV filters in cosmetics on the photosynthetic activity of corals.

During the study, the organic UV filters used in L’Oréal sunscreen products were tested by measuring the photosynthetic activity of the microalgae living among the corals. After 5 weeks of contact, these filters were found not to be harmful to corals, even at concentrations above their solubility limit. They did not adversely affect the photosynthesis of symbiotic algae living among the corals.

Source: press material


L'Oreal
Author: Press material
L’Oreal


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