Bytom organizes the advertising chaos in the city. There is a draft ad resolution

Large format advertisements that often obscure the beautiful facades of Bytom tenements, signs of different sizes or billboards on the facade of the same building, as well as their excess in one place. That will soon change. Work on the so-called an ad resolution in Bytom. The aim is not only to bring spatial planning into the city, but also to enable entrepreneurs to reach customers with information. From June 7, every resident of our city can see the draft decision and in addition, meetings are planned with residents and entrepreneurs from Bytom, where new rules are presented that the city will introduce this year.

– We have finished the motion for a resolution on establishing the rules and conditions for the location of small architectural objects, billboards, advertising equipment and fences in Bytom. It is worth noting that due to the fact that the procedure was quite complicated, as it was comparable to spatial development plans, many arrangements were needed, eg with the Provincial Monument Care. The period of work on the draft resolution coincided with the coronavirus pandemic, and therefore the execution of the task took several months – says Bytom president Mariusz Wołosz. – The need to implement changes and regulations in the urban space, which we proposed in the motion for a resolution, was mentioned by residents during meetings in the districts and public consultations, which did not only address the advertising overload, but also large dimensions and accumulation of media in one place – adds the president Mariusz Wołosz.

The draft decision was preceded by consultations, meetings and surveys among residents

During the work on the project, the so-called of the advertising resolution, social consultations, field meetings and surveys were organized for the residents and entrepreneurs of Bytom. Among the people who completed the paper questionnaire and used the form on the website www.bytom.pl / a total of more than 1200 questionnaires were completed / the largest number were residents aged 19-55 years. The residents of Bytom answered questions about: the number of advertisements in the urban space, changes in the law that enable the rules for placing advertisements, types and sizes of advertisements and the adaptation of street furniture to the environment. In the surveys, residents gave the most attention to the excess of advertisements in one place, their excessive number and size, as well as the need to make legal changes that would limit the number, location or type of advertisements on buildings and other objects. regulate. In addition, the residents indicated that summer cafes should be adapted to the places where they were located and suggested that street furniture and street furniture should also be regulated by law.

It is also worth adding that, in addition to the questionnaires, two research walks took place in our town – the first around the market square and past Gliwicka, Dworcowa and pl. Wolskiego, and the other, ul. Jainty and Wroclawska. The participants of the walks indicated on individual advertisements, signboards or signs what changes needed to be made and what impact they have on the aesthetics of buildings, especially the historic ones at ul. Gliwicka, Jainta, Dworcowa and especially the market square in Bytom.

– Surveys and research walks were part of the work on the ad resolution, and all comments, suggestions and proposals from residents and entrepreneurs were analyzed and included in a special report on the basis of which individual provisions were created in the ad resolution – says Michał Bieda, loco- Mayor of Bytom.

What changes will the ad resolution bring?

As previously announced in the motion for advertising, the city is divided into three zones: sensitive / Śródmieście and the most valuable historical parts of the city /, natural / green areas in Bytom / and commercial / other parts of the city /. Various restrictions have been introduced in it, depending on the advertising objects that will be placed there and the location – see details about the Draft Advertising Decree.

With regard to gastronomic gardens, uniform colors and materials specified in the resolution, uniform arrangement of gastronomic gardens within one cafe, as well as quantitative and qualitative restrictions on the equipment of gastronomic gardens were introduced in all zones. Similar changes were also made in the case of small architecture and fences, but taking into account the course of pedestrian and bicycle routes and fire routes.

However, the main changes introduced by the advertising resolution relate to signs and non-signs. In this case, the resolution clearly limits the use of advertisements in the sensitive and natural zone and in the commercial zone. For example, in the sensitive and natural zone, not only were the permitted numbers and dimensions of signs on buildings defined, but the placement of signs was also limited to the ground floor or the entrance area of ​​the building. An essential and important issue included in the motion for a resolution is the ability to place historic signs in their original location.

On the other hand, the same provisions were introduced in the commercial zone as in the sensitive and natural zone, but it was extended by allowing free-standing trade, service, production and service stations to use signs of a larger size than allowed in the sensitive zone, locating masts, totems and flagpoles, as well as approvals of existing masts and totems with dimensions exceeding the maximum dimensions specified in the resolution.

Significant changes have also taken place in the field of non-sign advertisements. Here too, the motion for a resolution referred to zoning – in the sensitive and natural zone, not only restrictions on the dimensions of advertisements and locations on buildings were introduced, but above all a ban on advertising on buildings under conservatory protection in Śródmieście, freestanding advertisements only in the form of city lights and entrance masts at gas stations.

In the trade zone, in addition to similar facilities as in the sensitive and natural zones, free-standing trade, service, production and service stations were allowed to place advertisements on these buildings, as well as place pylons, totems and flagpoles. It is worth adding that the draft resolution also contains a provision allowing the placement of free-standing billboards with the limitation of their exhibition space and height, and the determination of the distance between the billboards.

Changes not immediately. There will be grace periods

The changes made to the draft advertising decision will not take effect immediately. In order to make the necessary changes and adapt advertisements to the new resolution, both for natural persons and for entrepreneurs, a grace period was introduced, which in the case of advertising networks and banners – 12 months to adapt to the new provisions of the resolution, signs – 3 years, and in the case of other billboards and devices – 5 years from the effective date of the advertising decision.

Want to see the draft resolution? Come to the information meeting at the office

Before the project is submitted to the deliberation of the city council in Bytom, the residents of Bytom can comment on it by submitting comments, and this will be until July 22.

In addition, we have planned two meetings in June for the residents of Bytom and local entrepreneurs, where representatives of the city government and the Architecture Department of the Bytom City Office will not only discuss the changes introduced, but also answer questions about compliance with the new rules, that will soon be applicable in our city. The first of the meetings to which we invite the residents of Bytom will be held on June 13 at 4:00 PM in the Session Room of the City Hall in Bytom, for entrepreneurs from Bytom we in turn have also planned a meeting in the Session Room on June 27 at 4 pm In the near future we will provide detailed information about the meetings.

Changes possible thanks to the landscape law

The Landscape Act, which came into effect in September 2015, introduced a number of new solutions to protect the landscape and spatial planning. But first of all, it gave local authorities the opportunity to define the rules and conditions for the placement of signs, billboards and advertising materials, their dimensions, quality standards and types of materials from which advertising media can be made. The law also gives local authorities the right to introduce and impose sanctions for non-compliance with the regulations.

It is worth emphasizing that organizing space is a necessity, because advertising banners hanging on fences, building facades or aggressive glowing neon lights not only disrupt order, but also affect the aesthetics of places in urban space . In addition, advertisements are dangerous in many places, for example because they obscure road signs or are placed too close to the road.

Bytom . Town Hall

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