Scandinavian minimalism, perfection in details and the American belief that you can achieve anything. Plus a fascination with sports and a willingness to jump into deep water. This is the brief description of the Polish brand Coastal, which has put together a completely quirky collection of swimsuits for the spring-summer 2022 season.
When Karolina Vavra, born in Stockholm and Marta Motz, who grew up in the US, started the Coastal brand three years ago, they made their teenage dreams come true. In the spring-summer collection 2022, they now continue very seriously, but still with youthful excitement, with the search for the perfect swimsuit: fitting the body, harmonizing with its movement, captivating with the quality of the craftsmanship.
Karolina, who grew up in Sweden, says she learned to swim parallel to walking. † There is water everywhere. It is part of everyday life. You get on your bike, ride to the park and jump into the water. You do two rounds, you come back – explains. As a child, she spent weekends in the countryside, by the lake. Later, she practiced diving in the water for months. It was then that she looked at the functional side of the bathing suit. † The body is subjected to an almost acrobatic effort. The costume should offer you sufficient protection, give you a feeling of security and security† After moving to Poland, she put her passion aside. She was waiting for her final exam. Then she went to Portugal for a year to surf. † I’ve been dreaming about it for as long as I can remember. It is a sport that has both freedom and closeness. There you are, the board and the sea† She also says that this is where the idea for the brand first came to her mind. † I wanted to find the right surf outfit. The Roxy era continues. Fur, patterns and colors. And I, growing up in Scandinavia, was looking for something very simple, elegant, well made† It took her years to find the perfect costume and realize her vision at the same time.
Coast: a very romantic story
In 2019 Marta moved from the States to Poland. Being closer to the family and being able to run a project to support start-ups run by women. By the way, she was looking for a functional bathing suit. † And it came to me – says Karolina, who then took her first steps in the fashion industry. It started with a conversation in a small showroom in Karolina’s apartment in Saska Kępa (today Coastal operates in a boutique in Warsaw at 5 Oleandrów Street). A few days later they were already working on a business plan. There was only one goal: to start the brand and make costumes that are not only aesthetic, but also functional. Three years later, this assumption seems to have been achieved. Karolina designs, Marta manages the business facilities. They brainstorm, plan after hours, then bump into ideas, exchange thoughts. The effects of work are tested for freedom of movement, body fit and versatility. These three pillars were guided by the preparation of the collection for Spring-Summer 2022.
Spring-Summer 2022: The shape of water
There are nine styles (not counting the combinations created by mixing the top and bottom of two-piece swimsuits): from closed, long-sleeved wetsuits to one-piece swimsuits with crossed straps (designed for crawl swimming) to classic triangle bikinis. For sunbathing, swimming, relaxing, under a wetsuit or a dress. † In a word – from active down soft – says Karolina. † There is no level of progress here, it is about adapting to your needs. You can approach in layers, you can mix, you can interweave, depending on how you want to spend your time above or in the water. The silhouettes were given the colors sage, khaki, navy blue, black, mahogany brown and cherry red. The materials used are deadstocks and econy with increased UV protection. † We have also introduced a new fabric – towel, which not only creates a second skin, but also envelops it.
Karolina and Marta took the photo shoot for the campaign on the rocky Cote d’Azur. † We wanted to find a place with a pool and a sea. Where is this everyday life I know from Sweden. We went to the beach in the morning so there were no people. But after a while, when it started to get a bit warmer, they started to descend. We decided to follow the blow. Beachgoers became an element of photos, their background. We achieved the goal – we wanted to show swimming, water and costumes, not from the idyllic beach and dream vacation, but embedded in a natural environment, everyday use† They have managed to combine these two aspects, because although it is more gray than sunny outside the window, we look at their projects with a smile to holidays.